Where You At
Where You At
Services Provided
- News Announcements
- Brand Building
- Funding Announcements
- Media Outreach
- Placements
01.
The Brief
The ‘Where You At’ (WYA) campaign centred around announcing the company’s £2.5 million pre-seed funding, positioning it as a pioneering, female-founded tech startup transforming event safety. The PR push framed WYA as a ‘Google Maps for indoor spaces’ highlighting its mission-driven origin and real-world impact in improving communication and safety in crowded venues. Through storytelling around founder Tamzin Lent’s personal motivation and partnerships with high-profile venues like Drumsheds and XOYO, the campaign built emotional and technological credibility. Media coverage focused on innovation, inclusion, and safety, underscoring WYA’s broader social impact and its growing role in supporting event organisers and compliance with emerging safety legislation such as Martyn’s Law.
02.
The Solution
The PR strategy showcased WYA’s patented mesh technology and its scalable indoor mapping system as a disruptive safety innovation. The campaign communicated how WYA’s platform enables real-time location sharing, offline messaging, and crowd data analytics, solving the problem of lost connectivity in dense event environments. By demonstrating the dual value proposition for users (safety, connection, convenience) and venue operators (analytics, compliance, crowd control), the announcement positioned WYA as an essential technology partner for the live events industry. Supporting messages around awards, industry partnerships, and pilot success at major venues further reinforced trust, while the £2.5M raise served as a catalyst for expansion, technological refinement, and ongoing collaboration with the Night Time Industries Association. The announcement coverage was subsequently shared on platforms like LinkedIn and generated buzz among other potential investors, journalists and users.
03.
Results:
