Volta XR
Volta XR
Services Provided
- Strategic Messaging and Positioning
- Media Outreach and Placement
- Founder Profile Building
- Product Launch
- Update News Announcements
01.
The Brief
Volta XR (also branded as Volta Create) presents a bold vision: to bring mixed reality (XR) performance tools to artists of all scales, removing traditional technical and cost barriers. The PR campaign was designed to spotlight this mission at key inflection points, notably the launch of updated versions of Volta Create, major live integrations at festivals and clubs (Glastonbury, Ibiza’s Amnesia), and industry recognition of XR in live entertainment. The narrative was crafted to show how Volta is reshaping audience interaction, enabling hybrid shows, and empowering creators to build immersive visual worlds synchronised with music. Through consistent coverage in technology, live music, festival, and creative outlets, the campaign positioned Volta XR as a thought leader in XR performance, while driving awareness among artists, promoters, venues and XR / entertainment communities.
02.
The Solution
To bring the story of Volta XR to life, the PR strategy deployed a multi-faceted approach: securing in-depth interviews with Alex Kane for outlets like MusicTech (on the future of live and immersive performance); arranging features in sector press such as Mixmag for coverage of Volta Create updates and aligning announcements with high-visibility events (e.g. Ibiza parties in collaboration with HeSheThey at Amnesia, XR performances at Glastonbury). The narrative emphasised democratisation, that Volta lowers the barriers to mixed reality performance and lets creators of all sizes access immersive visual tools By weaving together technical explanation (real-time audio reactive visuals, integration with Ableton/Traktor, hybrid streams) with human stories (artists using Volta, audience reactions, future vision) the PR work generated credibility, excitement, and context for Volta’s mission. As a result, Volta gained placement in both trade and broader media, raised its profile among key stakeholders (artists, festivals, promoters), and underscored its position as a leading XR innovation in the live music ecosystem.
03.
Results:
