Pacha Ibiza
Pacha Ibiza
Services Provided
- Global PR Campaign Management
- International lifestyle, Travel & Music Media Outreach
- Residency & Artist PR
- Brand, Venue & Restaurant Communications
- Product PR
- Launch PR
- Social Amplification (Influencers)
01.
The Brief
As one of the world’s most iconic nightlife and hospitality brands, Pacha Group appointed us to lead a global, multi-vertical PR strategy across the 2025 season. The brief covered Pacha Ibiza, Destino Five Ibiza, Pacha Restaurant, and the Pacha Collection fashion line, alongside its full roster of club residencies including Solomun +1, Blond:ish, CamelPhat, Mau P, Defected, Marco Carola’s Music On, Robin Schulz’s Pure Pacha, Sonny Fodera, and the legendary Flower Power.
We were tasked with creating consistent international media visibility across music, lifestyle, luxury travel, and culture sectors while reinforcing Pacha’s position as the global benchmark for premium clubbing and Balearic style. The campaign also included the global launch of Paradiso Ibiza, the world’s number one cocktail bar’s new rooftop outpost at Pacha, blending nightlife prestige with luxury hospitality storytelling.
02.
The Solution
We delivered a full-season, 360° PR campaign spanning music, travel, lifestyle, hospitality, and fashion verticals. For music, we drove consistent residency coverage in Billboard, Mixmag, DJ Mag and Clash, securing hero interviews, playlist features, and previews across each headline artist. Lifestyle and travel coverage positioned Pacha as a cultural destination, with features in The Times, Conde Nast Traveller, Rolling Stone, El País, and Marie Claire.
For the Paradiso Bar launch, we activated global hospitality press including The Spirits Business, Drinks International, FoodyBev, and Periodico de Ibiza, supported by social amplification from influencers such as My Ibiza, Ibiza Bible, and The Ibiza Times. We managed the roll-out of the Pacha Collection capsule campaign across GQ, Nylon and The Independent, reinforcing Pacha’s identity as a fashion-forward lifestyle brand.
Through a combination of targeted storytelling, global pitching, and cross-vertical coordination, we maximised earned media visibility across every touchpoint — from the dancefloor to the runway.
03.
Results:
- Global Coverage 25+ International Outlets
- Combined UMVs 25M+
- Social Amplifcation 10M+ Followers
