Missippi's Dubai
Missippi’s Dubai
Services Provided
- Lifestyle PR
- International PR
- Press Trips
- Travel PR
- Venue Launch PR
- Influencer Outreach
01.
The Brief
Missippi’s is a brand-new pool bar and social hub–officially that offers guests a social and visual escape in Dubai. With our experience in the hospitality sector growing year upon year, our relationship with Ray Chan (the owner) has blossomed. With those factors in place we targeted key areas, in Europe and Asia all whilst bearing in mind the travel restrictions during to COVID 19.
02.
The Solution
With COVID 19 a very important factor we had to tailor our approach and target key areas that were able to travel as well as keeping the momentum up in the local Dubai area. We fulfilled International features as well as offering a heavy focus on the hospitality and design elements to the bar. Lastly we also targeted business features for Ray Chan the CEO so he can explain his forecast leading in 2021.
03.
Results:
- Articles 53
- Media Reach 134 million
- Inflatables used at the launch 47
