Indo Warehouse
Indo Warehouse
Services Provided
- Full International PR Coverage
01.
The Brief
Indo Warehouse is a New York–based collective and event series blending South Asian culture with contemporary electronic music. As their unique sound and aesthetic began to resonate internationally, the team needed consistent global PR support to solidify their identity as cultural leaders in this new wave of electronic music. The goal was to build momentum beyond their local scene and position Indo Warehouse as a globally recognised brand, culminating in milestone media moments that reflected their growing influence.
02.
The Solution
Over the past two years, Jukebox has provided full international PR support for Indo Warehouse, securing consistent coverage across music, lifestyle, and cultural outlets. Our strategy focused on amplifying their cross-cultural storytelling — highlighting both their artistic vision and the movement they’re leading within the global South Asian diaspora. Through carefully curated press placements, event announcements, and artist features, Indo Warehouse’s presence has expanded far beyond their home city, reaching audiences across Europe, the US, and Asia. This ongoing campaign helped pave the way for major milestones, including their debut BBC Radio 1 Essential Mix in March 2025 — a defining moment marking their arrival on the global stage.
03.
Results:
