Destino Five Ibiza
Destino Five Ibiza
Services Provided
- International News Outreach
- Press Trips
- Announcements
01.
The Brief
We were asked by The Pacha Group to outreach to international lifestyle, travel and music press announcing the relaunch of Destino Five Ibiza in June 2025 with the main focus being the hotel’s elevation to a five star status. The campaign also demanded hosting three press trips targeting top tier press. Throughout the Ibiza high season, we focused on pitching ongoing news of the hotel as well as inviting local media to experience the various offerings.
02.
The Solution
The project involved gaining press around the re-opening of Destino Five Ibiza on June 1st 2025, with a big focus on its elevation to a five star status. Once the initial news outreach was completed, we focused on inviting top tier international press on a series of three press trips across the Ibiza high season. Through this outreach we secured publications such as Condé Nast Traveler, The Telegraph, Forbes and more. Coverage ranged from extensive reviews of Destino Five Ibiza, interviews with the CEO alongside in-depth features on the hotel and its music focus. Alongside the press trip, we were also outreaching with general news of the hotel alongside invites, targeting local Ibiza media, influencers and community pages and top tier Spanish titles.
03.
Results:
- Press Trip Coverage 50+ Pieces
- Coverage Throughout Campaign 500+ Pieces
- International Press Trips 100+
- Targeting Coverage 10+ International Regions
