To celebrate the release of Charlie Sparks’ new track Back From The Baker, we created a pop-up activation that transformed a working bakery in East London into a high-energy party. The event combined live performance, fan engagement, and media coverage to generate both press attention and viral content. By connecting Charlie’s techno sound with the playful concept of the track, the activation delivered an unforgettable live experience while boosting visibility for both the release and the artist on a global scale.
We managed the project end-to-end, from venue scouting and partnership coordination to sourcing and setting up the production, including DJ decks and speakers. Media invitations and guestlist coordination ensured press and superfans were present to experience the event. We captured user-generated content which we then distributed across The Tribes Collective network to maximise global visibility. The result was a high-energy, buzzworthy activation that strengthened Charlie