Camden Courtyard
Camden Courtyard
Services Provided
- UK Launch PR & Campaign Strategy
- Music, Culture & Lifestyle Media Outreach
- F&B and Trade Press Engagement
- Press Office & Asset Distribution
- Influencer Amplification & Launch-week Coverage
01.
The Brief
From the team behind Camden’s legendary Electric Ballroom, Camden Courtyard launched as a brand-new open-air cocktail bar, street food hub and music venue in summer 2024. The brief was to create a high-impact national and lifestyle PR launch, introducing Camden Courtyard as a vibrant new day-to-night destination for music, food and drinks lovers. The objective was to position the venue as a unique addition to London’s cultural landscape—bridging the city’s club heritage with the energy of festival season—and to drive early visitor awareness and bookings ahead of opening weekend.
02.
The Solution
We led an integrated UK PR campaign spanning music, lifestyle, hospitality, and trade media. The story was launched through Time Out and NME exclusives to establish cultural authority and momentum. From there, we activated broad lifestyle coverage in Secret London, MyLondon, and Ham & High to reach local and mainstream readers, while DJ Mag and Mixmag anchored the campaign within the electronic music community. We amplified awareness across trade and business titles (Music Week, Festival Insights, Ooh Magazine, Beer Guild) to highlight the venue’s creative and commercial vision. Targeted influencer outreach and local social coverage supported the launch week, generating organic buzz and establishing Camden Courtyard as London’s essential new outdoor hangout for summer 2024.
03.
Results:
