Afterlife
Afterlife
Services Provided
- Full Club Promo to AA Tastemaker DJs
- Full Online News Sendout
- Worldwide Radio Plugging
- Playlist Pitching
- Social Media Support
01.
The Brief
Founded by Tale Of Us, Afterlife has become one of the most influential labels in modern melodic techno — known for its cinematic sound, visionary aesthetics, and roster of boundary-pushing artists. With a continuous stream of high-impact releases from names like Anyma, MRAK, Mind Against, Argy, Kevin de Vries, and KAS:ST, the label required sustained, global PR support to match the scale of its output. The goal was to maintain Afterlife’s dominance in electronic music media while ensuring each release received the recognition it deserved across both specialist and mainstream platforms.
02.
The Solution
We have overseen PR for over 50 Afterlife releases, driving consistent international coverage and visibility across the label’s roster. Through close collaboration with the Afterlife team, we’ve secured regular BBC Radio 1 Essential New Tunes, widespread global press, and major Spotify playlist placements — ensuring every campaign delivers both reach and cultural impact. By tailoring our strategy to each artist’s unique sound and narrative, we’ve helped reinforce Afterlife’s position as a world-leading label that continues to define the sound and direction of contemporary electronic music.
03.
Results:
